About Me
Creative and performance-driven strategist with 7+ years of experience bridging brand storytelling, design, and data-led marketing. Skilled at transforming performance insights into emotionally resonant creative that drives measurable business growth. Adept at leading cross-functional teams to deliver cohesive campaigns across digital, social, and experiential platforms. Experienced in leading creative direction and performance strategy for multi-platform campaigns. Passionate about merging new industry ad technology, design, and emotion to help brands grow their audience.
Resume
Power Digital Marketing Inc.
March 2025- October 2025
Senior Creative Strategist
RockBot
January 2025 - March 2025
Senior Advertising Account Manager
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Directed advertising campaigns and lead strategic multi-channel campaigns (digital signage and audio) for national enterprise clients, increasing client’s brand partners audience awareness by 80%.
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Led internal marketing and production teams to produce impactful campaigns and asset designs, resulting in securing client renewal for advertising services for 2025.
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Produced performance and creative monthly reports for clients to review campaign metrics and effectiveness, resulting in 100% client satisfaction of advertising goals.
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Identified growth opportunities and led campaign optimizations strategies that maximized engagement, reach, and ROI.
Hearst Magazines
June 2021 - April 2024
Digital Advertising Manager
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Partnered with Ad Sales, Creative, and Ad Ops teams to manage multi-platform digital campaigns generating $12M in internal ad revenue.
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Directed creative teams asset production to ensure creatives aligned with branded content through utilizing audience insights and historical campaign KPI performance, increasing client ROAS by 80%.
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Maintained a 100% renewal rate through exceptional client service and strategic asset development with client's on hand raw video, image, and motion graphic assets.
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Streamlined campaign launches by reducing production delays by 80% through introducing new internal workflows for asset sharing and client revisions.
DynAdmic
October 2019 - June 2021
Digital Marketing Manager
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Increased ad sales by 60% through developing AI-driven campaigns with video creatives for CTV, mobile, and desktop based campaigns.
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Produced data-backed media pitch decks and creative concepts to secure new partnerships and expand client portfolios by $1.3M+ in internal revenue.
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Directed designers to produce digital ad creatives for client campaigns resulting in CTR rates of 0.1% and 80% conversion rates.
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Strengthened client relationships through creative reporting and consistent delivery of performance improvements through monthly reporting meetings.
Universal McCann
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Supported campaign planning and execution for American Express, boosting customer engagement by 60% through optimized digital video, static, and audio assets within multi-channel strategies.
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Presented campaign data insights to internal teams to enhance advertising asset's decision-making and performance based designs, resulting in increasing client budget for social platform's advertising.
September 2018 - September 2019
Client Media Success Associate
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Led paid social creative strategy for 8–10 client accounts, driving paid social performance through data-informed
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storytelling, audience insights, and social trend analysis.
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Developed and directed creative asset production across Meta, TikTok, and YouTube to aligning with client performance goals.
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Implemented generative AI workflows to accelerate creative production increasing asset production efficiency by 20%.
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Translated ad performance metrics into actionable design insights to guide campaign iteration and future advertising strategies.
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Directed cross-functionally with internal graphic designers and editors to develop performance-first creatives resulting in securing client retention rate for creative services by 80%.