Building a stronger identity through enterprise strategy
In 2025, I partnered with the enterprise brand Quadient to expand its reach across North America, Latin America, and Europe. I led the creative roadmap for Quadient’s global advertising efforts, overseeing campaigns across LinkedIn and Instagram.
Our primary goal was to engage audiences interested in Quadient’s printing solutions, parcel locker systems, and CRM software. I focused on revitalizing the brand’s presence within each market by identifying the unique challenges faced by different audience segments.
This approach informed tailored messaging strategies and guided the development of brand imagery aligned with audience interests and funnel stages ultimately ensuring creative that resonated both visually and strategically.
Creative Roadmap
Who: Targeted audiences across North America, Latin America, and Europe, including professionals in mail operations, logistics, and digital communications seeking modernized communication and mailing solutions.
What: Rebrand Quadient’s global advertising campaings to modernize its current image and strengthen engagement across LinkedIn and Instagram, aligning visual storytelling with the company’s transition toward innovative, tech-driven services.
How: Led the creative direction and visual identity refresh across multiple regions, ensuring global brand consistency while tailoring messaging and design for local markets. Oversaw the production of campaign assets that connected with regional audiences and reflected Quadient’s evolving brand narrative.
When: April 2025 – August 2025 | Four-month partnership overseeing global creative strategy and campaign execution.
Sample Creatives:
Sample Static Creative
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Video Creative
